From October 15 to 17, the third workshop of the "Intangible Cultural Heritage as Fashion (ICH as Fashion)" capacity-building project was held at BNU Zhuhai Campus. The workshop brought together internationally renowned designers and experts and scholars from universities, and selected 22 inheritors of intangible cultural heritage, fashion major students and emerging designers to participate.

Shahbaz Khan, Director of UNESCO's East Asia Regional Office, highlighted that the theme of the workshop is of great significance for promoting the creative transformation of intangible cultural heritage in contemporary fashion, providing a bridge for the close connection between traditional craftsmanship and modern industries, enabling ICH skills to continue to play a role and regain new vitality.

Gao Peng, Dean of the School of Future Design at BNU, said that the school is committed to promoting the development of inclusive creative industries and the continuous innovation of traditional culture, and encourages participants to break down barriers to inheritance through cross-border cooperation, so that traditional skills can be revitalized in the innovation of fashion design.

At the opening ceremony, UNESCO presented a plaque to the School of Future Design of BNU as a partner for the "ICH as Fashion" capacity building project in 2025.

During the event, guests gave lectures and training sessions on intangible cultural heritage.Participants said the workshop provided them with new ideas for design and creation, and the hands-on sessions allowed them to apply what they learned in real time and interact closely with teachers.

The workshop deepens the integration of ICH and contemporary fashion, engaging ICH inheritors, students, and emerging designers to explore modern reinterpretations and industrial applications of ICH. It emphasizes the synergy between cultural innovation and brand strategy, paving the way for sustainable brand development.