On September 22nd, at 2 p.m., the launch ceremony of the 28th Beijing College Student Film Festival (BCSFF) of Beijing International Film Festival (BIFF) was held at the Beijing Inside-Out Theatre. The ceremony welcomed the main organizers and partners of BCSFF, as well as guests from the academia and industry.

Zhou Zuoyu, vice president of Beijing Normal University, spoke on behalf of the organizers. He pointed out that BCSFF carries the belief and strength of young artists, and plays an important role in spreading outstanding films, boosting aesthetic education for college students, and promoting new ideas of artistic work in the new era.

Xiao Xiangrong, executive vice chairman of the Organizing Committee of BUSFF and dean of the School of Arts & Communication (BNU), reported on his work and announced the BUSSF activities. Xiao announced and briefly introduced the 34 nominees of the “Youth of Light and Shadow” outstanding domestic films of this year. Footages of the films were broadcast.

Then reciters gave a recitation to recall their first films. The reciters are: Huang Huilin, senior professor of BNU, president of the Academy for International Communication of Chinese Culture, and founder of BCSFF; Tao Yuling, renowned actress and winner of the Lifetime Achievement Award of the Hundred Flowers Prize; Zhao Tianyu, director and Chen Duling, actress.

BCSFF this year will hold a new activity called “Take films to rural areas: new era college students voluntary teaching of films in a hundred villages.” The activity will be recorded in the form of micro variety show and short documentary, which will be broadcast on the short video platform Kwai.

The launching film of BCSFF All About My Mom was screened during the ceremony. It is directed by Zhao Tianyu, and starred by Xu Fan, Zhang Jingyi and Xu Yajun, which was highly praised after the screening.

Since the inception in 1993, BUSSF has always been adhering to the aim of “youth passion, academic taste, cultural awareness,” and to “holding a festival organized by college students and of films viewed, shot and reviewed by college students.” This year's BUSSF complies with the national act on epidemic prevention, and holds both offline and online activities in the four major modules, i.e. festival activities, academic activities, selection of original works as the “Youth of Light and Shadow” outstanding films, as well as the film exhibition.