Editor's note: The translators CHANG Zanmei and HE Jingyu are students of School of Foreign Languages and Literature of Beijing Normal University.

At a press conference held by the IOC and the Beijing Winter Olympic Organizing Committee on the 16th, Timo Lumme, managing director of Television and Marketing Services of the IOC, said that the Beijing Winter Olympics was by far the most-watched Olympic Winter Games on digital media platforms.

As of now, 57 million people had visited the official Olympics website and app, which was a new record for the winter edition of the Games. The Olympics App has also become the number one ranked sports application in many countries. The Beijing Winter Olympics has attracted a lot of attention on Olympic social media platforms, with 2.5 billion views to date.

“The online broadcast of the Beijing Winter Olympics has attracted even more attention. Together, the Olympic Games and the media world are witnessing a historic shift from traditional television to online broadcasts,” Timo Lumme said.

As for the number of viewers, Timo Lumme said that almost 600 million people have watched the Beijing Games on TV in China, and he expected it to be a new record. The opening ceremony had achieved the best audience in China for ten years, it was also the most-watched Olympic program in China since the Beijing 2008 Games, he added.

By Chang Li, Economic Daily, Feb 17, 2022

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