In October 24th, organized by Beijing Normal University School of Journalism and communication, Microsoft and Cover News, hosted by the artificial intelligence and the future of media lab, "artificial intelligence and the future of media forum the First Lecture was lectured in our school. Cao Wentao, senior director of Microsoft Asia Internet Engineering Institute, brought a keynote speech entitled "opportunities and exploration of artificial intelligence and future media". The lecture was hosted by Yu Guoming, the executive director of the school of Journalism and communication, and hundreds of teachers, students and representatives from the university attended.
Yu Guoming pointed out in his speech, Beijing Normal University School of Journalism and communication, Microsoft and the Cover News jointly formed the artificial intelligence and the future of the media lab is the first national frontier laboratory which focus on "AI+Media”. The lab will study the information production, dissemination and interaction, and the media industry development trend in the era of artificial intelligence, to provide academic support for the development of national new media, and has become the national relevant departments to formulate policy think-tank. The laboratory will also provide the forefront of academic achievements and technical support for the media convergence and transformation of Chinese media, and provide intellectual support for the use of new technologies in the Chinese media. The laboratory should be built as the center of the global new communication technology application research, and build the international forefront of new media technology exchange platform. As part of the lab project, "artificial intelligence and future media lecture" will answer the hot questions of artificial intelligence that people care about, and analyze the role of artificial intelligence in society.
Cao Wentao’s lecture mainly around two issues: The first, How Microsoft look at artificial intelligence, what are the characteristics of the products? The second, what are trial cooperation so far between artificial intelligence and media? Cao Wentao pointed out that the artificial intelligence robot represented by Microsoft “Little Ice” is oriented to the EQ development direction of the emotional computing framework ", in combination with the development on the basis of the IQ, Microsoft “Little Ice” will not only understand the encyclopedia, but also be able to have emotional communication with human being, to "talk like a man". Cao Wentao said, the use of “Little Ice” has been extended to China, Japan, United States, India and Indonesia five countries worldwide, especially the first generation of 1:1 model has actual product line in Indonesia. The evolution of "Little Ice" senses has gone through three stages from simple artificial intelligence interaction, and "Little Ice" has been able to use sensory fusion, "autonomously" select and use of senses. Microsoft's definition of "Little Ice" is "human beings existing in social media", and "Little Ice" has made some achievements in human production and life.
Why the first choice of artificial intelligence is in media industry than other industries, Cao Wentao believes that the media has extensive social base and social channels, therefore, artificial intelligence can be combined with the framework of a new media and user platform. Cao Wentao suggested that the artificial intelligence cooperation with the media has several directions such as: media productivity, media knowledge map, interactive reading, personalized recommendation, full platform content sharing, big data prediction. He showed students that “Little Ice” broadcasts the Mid Autumn Festival NEWS abstract, including the origin, around the mid autumn moon cake custom and send pictures of the moon interaction and so on, has aroused interest and discussion of students. Finally, Cao Wentao also looks forward to the future of artificial intelligence technology and in-depth cooperation in all walks of life.
In the question answer phase after the speech, Cao Wentao answered the artificial intelligence how to protect user privacy? While deal with people, if Little Ice has personality? How Little Ice balance the service and selection of human rights and other issues. "The future of artificial intelligence and Media Forum lecture series” activities will continue to expand. The second lecturer will be the Chinese Academy of Sciences researcher, deputy director of the Chinese Academy of Sciences Key Laboratory of intelligent information processing Shan shiguang.
(School of Journalism and communication)