Source: School of Journalism and Communication
Editor: Wang Jiaxin
On December 29, 2018, Beijing Normal University School of Journalism & Communication and Guangming Daily Think Tank Research and Publishing Center jointly organized the 24th issue of Beijing Normal University's China Media Think Tank Report Conference on "Overseas Network Communication Ability of Chinese Cities in 2018". The report was jointly released by the New Media Communication Research Center of Beijing Normal University, the Education News and Media Research Center of Beijing Normal University, the Research and Publication Center of Guangming Daily Think Tank and China Daily Network.
Professor Zhang Hongzhong, director of the New Media Communication Research Center of Beijing Normal University, and Wang Simin, deputy director of the Research and Publication Center of Guangming Daily think tank, presided over the conference. Fan Hong, professor of School of Journalism and Communication, Tsinghua University; Li Shuang, Dean of School of Culture and Communication, College of Labor Relations; Jiang Fei, professor of the School of International Journalism and Communication, Beijing Foreign Studies University; Yang Chunya, director of the China Daily News Development Center; Liu Xinxin, associate researcher of the Asian Media Research Center of the Communication University of China, and Zhou Min, associate professor of the School of Journalism and Communication of Beijing Normal University, participated in the conference as interactive experts.
Professor Zhang Hongzhong released a report
The research team selected 338 prefecture-level and above cities in China as research objects, and explored the data of three overseas media platforms: Google, Twitter and YouTube.
According to the report, the top 20 overseas communication powers of 338 Chinese cities are: Shanghai, Beijing, Shenzhen, Guangzhou, Hangzhou, Tianjin, Chongqing, Nanjing, Dalian, Wuhan, Xi'an, Chengdu, Qingdao, Xiamen, Harbin, Fuzhou, Jinan, Kunming, Ningbo, and Changsha. The top 20 cities are municipalities, provincial capitals and cities with separate plans.
Among 302 prefecture-level cities in China, the top 20 are Ali, Sanya, Suzhou, Zhuhai, Zhangjiajie, Dongguan, Wuxi, Wenzhou, Zhoushan, Foshan, Nantong, Kaifeng, Quanzhou, Yantai, Guilin, Leshan, Weifang, Yuncheng, Shaoxing and Dali Bai Autonomous Prefecture.
The relationship between urban overseas network communication power and GDP index is strongly correlated
According to the “National City 2017 Economic Operation Data” published by the National Bureau of Statistics in early 2018, a statistical analysis of the correlation coefficient between China's urban GDP (economic total) and overseas network communication power reveals that China's urban GDP index and overseas network communication power has the correlation coefficient of force 0.745 (P value is 0.000), which means that there is a positive correlation between the GDP index of Chinese cities and the competitiveness of overseas networks. Specifically, comparing the GDP index of China's cities in 2017 with the survey results of the overseas network communication power of China's cities, we can find that the 2017 GDP index ranks in the top 10 cities and the top 10 in terms of overseas network communication power. There are 8 cities that overlap. The top 20 cities in the 2017 GDP index overlap with 13 cities in the top 20 overseas network communication power. The 2017 GDP index ranks among the top 50 cities and overseas network communication power of the top 50 cities, 34 cities overlap. The distribution of urban overseas network communication power ranks highly consistent with the GDP index ranking.
The overseas network communication power of sub-provincial and above cities is higher than that of prefecture-level cities
Sub-provincial and above cities refer to China's municipalities directly under the central government, provincial capital cities, and five cities with separate plans. According to the survey results, there is a significant difference in the overseas network communication power between cities above the provincial level and above in cities and prefecture-level cities. Among the top 30 cities in China's overseas network communication power index in 2018, the sub-provincial level and above accounted for 97%; among the top 30 in the Google News growth index, 93% in the sub-provincial and above cities; among the YouTube growth index top 30, the sub-provincial and above cities accounted for 90%; among the top 30 in the Twitter growth index, the sub-provincial and above cities accounted for 73%. In general, the first-tier cities represented by the Beijing and Guangzhou and Shenzhen, and the new first-tier cities represented by Hangzhou, Chongqing, and Chengdu are significantly higher than the second- and third-tier cities.
The high-frequency vocabulary in Google News search results of the top five cities in overseas network communication are related to opening up.
The top five overseas cities in 2018 are Shanghai, Beijing, Shenzhen, Guangzhou and Hangzhou. The high-frequency vocabulary of the Google News search results in these five cities will present “Open”, “International”, “New”, “Trade”, “World” (The five vocabulary of the world, these words are related to opening up. These five cities are precisely the five cities with the highest level of internationalization, the strongest economic strength, and the highest level of opening up.
Promoting tourism development is an effective way for prefecture-level cities to enhance the influence of overseas communication
The top three prefecture-level cities in China's urban overseas communication power are Ali, Sanya and Suzhou, and all three cities have achieved high overseas network communication power with tourism themes.
YouTube in Ali area ranks first in all prefecture-level cities, with 2530 videos in 2018, more than 3,000 in Sanya. The Ali area is located in the Tibet Autonomous Region of China. In recent years, the local government has invested a large amount of money to promote the development of tourism. It has become an internationally renowned self-driving travel area. The self-driving tourists uploaded the video to YouTube on the video website to show the customs of Ali, and the overseas communication power of the Ali area has been greatly improved. Sanya City is also a well-known tourist city in China. It is the second largest city in Hainan Province and a world-famous international tourist island. Sanya’s YouTube communication power ranks second in all cities. There are a lot of relevant results in Google News. The city's tourism information, Sanya’s Google communication power ranks sixth in all cities. Suzhou is the second largest city in Jiangsu Province, the birthplace of Wuyue culture, a famous historical and cultural city in China, and a famous tourist city in the Yangtze River Delta region. Suzhou's YouTube communication power ranks third in all cities, and Suzhou's Google communication power ranks fifth among all cities.
It can be seen that building a city brand image and enhancing the soft power of urban culture are directly related to the international status of the city and the improvement of the hard power of GDP. As an important subsystem of national image construction, urban system is an important business card for the overseas communication of China's national image. The construction of overseas communication power of each city is not only related to its own sustainable development, but also helps to enhance the country's right to speak. As China's economy continues to develop at a high speed, China's role in the world stage is becoming more and more important, and the need to construct an international image of Chinese cities is growing stronger. Chinese cities should take some of the important responsibilities of China's international communication capacity building, give full play to global network advantages and resource advantages, further innovate communication thinking, update overseas communication strategies, and strive to build world first-tier cities.
Photographs of participants