User Experience is the most popular application in the field of cognitive psychology recently, and it is the frontier application of human-computer interaction technology. It is an important innovation in the field of Internet and "Internet +". Beijing Normal University Department of Psychology MAP (Applied Psychology Master program) UX direction has been in the form of project to organize teaching, integrate the world's top-ranked User Experience (UX) Quality resources to train students, and put international teaching team and teaching methods for professional development ever since it’s been formally established and opened enrollment in 2015. The Psychology Department hand-in together with high-end resources at home and abroad, to build a world-class teaching team of the UX field, and invited industry veteran experts as mentors. It take the project form to develop teaching system, pay attention to cultivate students' practical ability, work together with domestic and foreign well-known universities and enterprises to carry out all-round multi-angle cooperation.
In this semester, Beijing Normal University Department of Psychology MAP (Applied Psychology Master program) UX direction signed an agreement with Microsoft US to carry out international school-enterprise cooperation, to build a one-month joint project, this joint project will focus on the Chinese context of the community, family, Digital design and product design, and not limited to Microsoft's products, and focus on a wider range of user needs to help students design, research ideas, bring a broader, more subversive innovative design.
April 25-26, Microsoft's headquarters in the United States principle product design director March Roger and principle product designer Bill Zhong went to the Faculty of Psychology at Beijing Normal University to carry out a two-day workshop for MAP-UX students as the joint project technical guidance, and in the follow-up on behalf of the Microsoft US and the Faculty of Psychology to discuss the construction of internship base matters. On 25, in the first day of the opening ceremony, the Faculty of Psychology Wang Jun, vice minister presented the honorary teacher certificate for two outside the school experts.
This round of international exchange with Microsoft, is one of the practice phase of our BNU Faculty of Psychology applied psychology major graduate students practice the training concept of "knowledge and practice together". Through participating in the project, to let students practice the research and design methods and research techniques, gain growth and harvest in the practice. In May this year, MAP-UX direction leaders will lead the participating students in the project go to the Microsoft headquarters in the United States to report the results, and take a three-day workshop training.
(Faculty of Psychology)